CAP105 Final

Over the past semester I have been in a class called CAP105. This class has helped to create, own, and expand a personal brand. Throughout this class we learned different technologies to help us in our career path, what it means to have a personal brand, and many other useful things. Since this class started I have created this blog/website to help display my talents, and expand my personal brand. I first would like to thank my professor Angela Peavey for being amazing and extremely helpful along this journey to creating a personal brand.

To begin, I decided to create a personal brand called Rome. My brand focuses on photography and videography. I was able to create this website and start up a portfolio of my work. Throughout the class I started to learn how to use programs such as adobe indesign, to help me create my business card. We also were taught how to use photoshop. This was a crucial discovery for me because it allows me to take my average pictures to the next level by removing unwanted visuals in the image. Combining this with my skill in adobe lightroom I was able to start creating A+ content with ease. All it takes is just a little time to learn the programs and put your knowledge to use. These programs are extremely powerful and I have just grasped their full potential. I am excited to continue using these programs and learning new features to further improve my content.

My favorite assignment in my CAP105 class was the video project. We were assigned to create a minute and fifteen second long video. After I created the video I put my footage into a program called adobe premiere. I have previous experience with this program so I was very excited to put my knowledge to work and create an awesome video for my professor, class, as well as myself. I use these videos to express my style, interests, and who I am. I used these videos to further my personal brand and expand outside information on my brand and what it truly means. Using all these programs greatly increases the potential of my content, brand, and future.

The last task we were assigned in this class was to get certified in google analytics. This certification increases the professionalism of my brand in the real world. It displays my knowledge of google analytics, as well it adds to the scale of my professionalism on a legitimized scale. The reason being companies can  look at my google page and see that I have been certified and am not just out here doing stuff aimlessly. As a whole I have thoroughly enjoyed my CAP105 class and can confidently say that it has been the most beneficial college course I have taken thus far. Through learning how to use programs such as adobe photoshop, premiere, in design, and being certified by google I will use this to my advantage to continue to grow my personal brand. Overall this class has taught me what a personal brand is, what I want my personal brand to be, and to become. I am excited for my future and will continue to use this website to help grow my brand, Rome. Screenshot 2017-04-19 19.37.29.png

Roman, Brenden. Google analytics certification. 2017, , Allendale.


Networking #1

This evening I met with counselor Lisa Knap. We started discussing my resume, what could be done to it, and how to improve it according to my personal brand. What I learned was that everything has to be fine tuned into a professional manner. Every little mistake counts, even if its a simple typo it can take away from the professionalism. I showed Lisa this site as part of my resume and she gave me some recommendations. What I figured out is I must start expanding my basic information, adding to the professionalism of my site and giving my followers more information. Overall I must continue to add content to my resume as well as give examples of all previous work and show how this can help to make me a reliable choice for businessesIMG_0452. Roman, Brenden J. Screenshot. 2017, , Allendale.

Using Tweetdeck to save time!

Hello all! This week for my blog post I will be talking to you guys about using tools such as tweetdeck! These tools allow for an admin of a twitter account to schedule tweets. This means you can sit down and schedule tweets for an entire week or even a month! This allows you to manage your businesses social media accounts way easier than having to log in everyday and figure out your post.

Being a photographer this makes it way easier for me to keep content flowing out regularly.  I am always running around taking pictures and than editing them. This leaves me little time to come up with a caption and post the pictures on certain days. By using these tools I can sit down on a day I have free time and create content for weeks! I will definitely be using this tool in the future.



Roman, Brenden. Tweetdeck picture. 2017, Allendale. Accessed 19 Apr. 2017.

Buisness Card

This past week I started using a program called adobe indesign. This program utilizes many different technologies, but ultimately lets the user create and design anything from a pamphlet to a business card. I used this program to create a business card for my company (as shown below). This card displays my personal brand by showing some pictures I’ve taken as well as showing my logo and contact information. This program is very complex and I would recommend for anyone trying to learn it to watch some tutorial videos on youtube. This is a tool everyone can eventually use, so it would be very beneficial to learn how to use it now!

I will definitely be using this program as my business progresses. I will be using this to create a more professional business card down the road. Along with this I will start holding events, such as meet ups for other photographers in the area and I can use this to create the pamphlet. In design is also great because whatever I create on the program I can transfer to photoshop, or illustrator. For example if I wanted my logo on every one of my pictures I could use in design to create the dimensions and edit it, than put it into photoshop.

Screen Shot 2017-04-05 at 7.23.10 PM.pngScreen Shot 2017-04-05 at 7.23.29 PM

Roman, Brenden J. Grand Rapids, Rome Visuals, 2017.

Building my photography page by using apps like lightroom and google ads keyword tool.

During my research I found that Adobe Photoshop was the best keyword to use for my business. The second best was Photographer. The third best keyword I could find was another program called Adobe Lightroom, this is personally my favorite program to use. The fourth best keyword was Photo Gallery, which will definitely be a  usable keyword for my business. Lastly the fifth best keyword that I found was Wedding Photographer, whilst I’ve never done this I wouldn’t be opposed to shooting a wedding.

Keyword results:

Adobe Photoshop:368k+


Adobe Lightroom:60k+

Photo Gallery:40k+

Wedding Photographer:49k+


Landscape Photography:22k+

Portrait Photography:24k+

Nikon Photography:2k+